Led user-centric design initiatives by orchestrating a team of 3 designers, ensuring adherence to quality standards and project timelines through regular progress check-ins and feedback sessions.
Crafted a design strategy aligned with organizational objectives, serving as the primary point of contact for client engagements and facilitating design discussions to achieve mutual understanding and satisfaction.
Conducted comprehensive user research, employing qualitative and quantitative methods to unearth actionable insights that drove iterative improvements in wireframing, prototyping, and final product design.
Utilized performance metrics and KPI tracking to evaluate design effectiveness, implementing data-driven adjustments to enhance user experience and product usability continually.
